The Brag Effect Blog
Hands-on resources about all things CX, reviews and reputation management.

10 Tips to follow when responding to a customer review
Responding to customer reviews isn’t always easy. For some, it's an area of this business that’s like the cupboard under the stairs – ignored and cluttered with stuff that you trip over while you're trying to get the vacuum out. However, if you make a habit of...

How Can I Best Manage My Customer Reviews
If business was like school, you may be sent to the naughty corner for thinking customer reviews aren’t important. They’re more than worth the time it takes to get great at obtaining them. Because modern consumers rely so heavily on reviews and ratings, companies who...

How can I get more 5-star reviews for my business and how to ask
There isn’t a business in existence that doesn’t want more stars on its online review profiles. Those big, gold icons represent the one thing that every company wants: truly satisfied customers. Good reviews are a signal to other people in your target market (like...

How to Set the Scene For a 5-Star Review
Every business wants five-star reviews. They’re the ultimate vote of confidence from customers and when they’re displayed online, they happen to be a pretty powerful signal to prospects that you’re really good at what you do. We used the analogy before of the...

How to Get Actionable Feedback From Your Staff and Customers
Remember that old saying, “If you don’t have something nice to say, don’t say anything at all”? Well, you need to write it down on a piece of paper, crumple that paper into a ball, then toss it into the nearest garbage bin. Improving your customer service is all...

Which areas of your business need better customer service training?
Think back. Remember that time you called your internet provider (you know the one..GRRR) about the terrible service you were getting, and you were on hold for an hour and a half (closer to 3!), before spending the next hour having your call transferred between...
Interviews with Business Leaders
A podcast that shares easy-to-understand customer service tips for instant use in any business.
This is a marketing podcast, but we don’t do armchair analyses or long-winded rants. The tips we share will get your customers talking about you in all the right ways.
The Brag Effect talks to real-world business leaders about how they deliver great CX.
That’s it. No theory. No speculation.
Just practical advice from successful people.