The Brag Effect Podcast
Practical CX Tips That Lead to Real-world Effects
We called our podcast The Brag Effect.
Why?
Because the tips we share will get your customers talking about you in all the right ways.
This is a marketing podcast, but we don’t do armchair analyses or long-winded rants.
The Brag Effect talks to real-world business leaders about how they deliver great CX.
That’s it. No theory. No speculation.
Just practical advice from successful people.
Customer Loyalty Programs and Staff Incentives
Nick Merry is the CEO of global B2B loyalty company Motivforce. He helps businesses create customer loyalty programs and employee incentives programs, and shares WHY people are loyal to brands is a secret most marketers would kill for along with the best ways to take care of your people.
50 Shades of Great Customer Service and how we can best serve
Strategies to create a great culture and keep good staff in Hospitality
Keeping casual staff can be tough – especially in an industry as harsh and unforgiving as hospitality. We chat to Brett and Kylie, owners of Riba Kai, about how they create a great culture and the effect it has on their business.
How to stand out as an employer when recruiting new staff
The Nudge Group’s business director for digital and data, Dana Stewart, shares her recruitment tips on how to stand out in an industry full of bad practices.
PR Tips on how to gain earned media attention and stand out
We chat to the principal of PR advisory HumanKind Jackie Hanafie about some of the biggest shifts she’s seen over the past two years, and what they mean for businesses.
Creating 5-Star Customer Experiences in eCommerce
Our interview with founder of jewelry brand S-kin Studio, Chi Mai, explains how she and her team create amazing customer experiences in the e-comm space.
Time-boxing – a time management technique that actually works
Business psychologist Emily Johnson, founder of Get Mentally Fit, shares an alternative to to-do lists that actually helps you manage your time. Find out how time-boxing works.
The Three Steps to Improve Customer Experience in Business
Tom Scantlebury, founder of nationally recognised CX consultancy Sky Blue CX Services, breaks down the three-step process he uses to help his clients improve their CX.
Insight into the 9 Enneagram types for self-awareness
Cindy Scott is CEO of Coach Central and in our interview she helps us explore the Enneagram – and how this personality tool can help us become more successful leaders, teammates, and partners.
Building connections with new customers, first impressions count
We spoke with Brent Claremont Director of Customer Onboarding at Emotive || previously HubSpot NAM & JAPAC, about handling customer expectations in a timely manner, plus having a great business culture.
Using technology to deliver a better customer experience
Luxury Escapes CCO Jason Shugg works in one of the world’s most competitive verticals. That’s why we thought he’d be the perfect person to talk to about customer experience.

Mike Wells
Co-Founder, Brag Reviews

Michelle Adams
Co-Founder, Brag Reviews
Meet The Hosts
Mike and Michelle are passionate about helping businesses grow and improve through better customer experiences. As co-founders of Brag Reviews, they know the importance of practical advice – and they love helping businesses get more of it.
The Brag Effect Blog

How can I get more 5-star reviews for my business and how to ask
There isn’t a business in existence that doesn’t want more stars on its online review profiles. Those big, gold icons represent the one thing that every company wants: truly satisfied customers. Good reviews are a signal to other people in your target market (like...

10 Tips to follow when responding to a customer review
Responding to customer reviews isn’t always easy. For some, it's an area of this business that’s like the cupboard under the stairs – ignored and cluttered with stuff that you trip over while you're trying to get the vacuum out. However, if you make a habit of...

How to Get Actionable Feedback From Your Staff and Customers
Remember that old saying, “If you don’t have something nice to say, don’t say anything at all”? Well, you need to write it down on a piece of paper, crumple that paper into a ball, then toss it into the nearest garbage bin. Improving your customer service is all...